Looking for a helpful UK SEO company who can manage your sites position on the web? Have you ever wondered what makes certain web pages come up before others when you do an online search? The answer has to do with search engine optimisation. There are many businesses that will perform SEO services for you, but hopefully, this article will provide you with enough tips to get started on your own.
Ten basic factors to incorporate into your SEO strategy.
Keywords
While including your keywords in as many locations as possible can be a brilliant plan to get noticed, make sure you keep them relevant to your topic and do not stuff them in everywhere. Some search engines will actually block sites who overload their websites who use too many, so use as many as you can. Just don’t overdo it!
Content
One of the most important things you can do to optimise your search engine results is to have a tonne of content. Not just any content but good content. As the rules at Google change and more and more people are putting up pages, it becomes more and more important that you set yourself above the rest with a tonne of good content. Make it fluid, well written, mistake free, and semantically relevant.
Semantic Relevancy
Language matters. Placing a clear focus on sensory words can increase the relevancy of your site and enhance it’s total content quality. Users often include these descriptive words in their keyword searches without necessarily intending to. 9 out of 10 times, the person performing the search will opt for the result that reads more vividly.
Don’t forget Bing
Try Bing PPC. Bing is beginning to offer a genuinely exciting option to Google AdWords at the time of writing, with impressive customer service making them a radically different team to work with than G. With a much lower cost per click, this can work in certain niches.
Aim for Viral
Viral components are key to your website or blog. Think about using reviews, sharing functions, ratings, or visitor comments to actively involve your readers/users and also cause more interaction, as well as it gives users the freedom to share your content elsewhere which will optimise search engine results more and also cause your site to gain more hits.
Rank for Multiple Keywords at Once
Do not try to build a site without knowing what primary and secondary keywords are going to be your site’s focus. If you try to include information so that you can rank under a variety of keywords you will dilute your sites ranking and the potential for quality content.
On page SEO
If you are aiming for search engine optimisation make sure that you include your keywords or keyword phrases in everything on your website. This means use them in test links, in image ALT attributes and especially in your domain name. Your site should always trace back to whatever keyword you are aiming to be found through.
Linking to Authority Sites
Link to any .edu sites that may be relevant to the content of your site and try to contact those .edu sites to link back to you as well. Search engines place a lot of weight on .edu sites and help your site seem more legitimate, raising your rank on search results pages.
Avoid Duplication
Copyscape your Site – G hates duplicate content. So check your site thoroughly and ensure the whole thing is coming out as the original. If not, delete those pages, or exclude them using Webmaster tools.
Footer Links
Footer links: Google is watching your inbound linking strategy more closely than ever and, with the likelihood of co-citation increasing in importance during 2013, you need to really take responsibility for your anchor. Footer links offer G a clear picture of which pages you consider important and thus, which you want to rank.
