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Should web designers factor keywords into their design?

Web design has changed a lot since the early days of the Internet where we used to stuff keywords into our copy with little regard for the overall authenticity of

SEO for Authors: a guide to marketing your own work on the internet

Why SEO Matters With traditional book sales dwindling and independent book shops closing in droves, it’s safe to say the days of the printed word on paper may be numbered. Last

Many Eggs, Many Baskets: Link Diversification as the key to surviving Google

These days link penalties are incredibly common. In it’s race to offer a clean and fair ranking system, Google is becoming quicker than ever to penalize major sites for apparent

Using Google’s Cache to Examine your Website’s Onpage SEO

Many webmasters have yet to discover the hidden power that Google offers via allowing us to see their cache. When auditing a new site, this is one of the standard

Why aren’t your website visitors hanging around? Tips for increasing Engagement.

We all know the scenario: you click on a link which appears attractive in some way, only to arrive at the site and find it doesn’t match your expectations. Something


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