Although UX is a buzzword, it’s premise is actually very simple. UX design is all about putting the needs of your customers first.
After researching just what those are, our team creates user-centred designs, simplifying digital experiences that result in effortless journeys throughout your website to key conversion points. We listen to both customers and stakeholders to identify objectives and key performance indicators.
User Experience Goals
“The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”
Psychology and User Experience
As with any commercial exchange, the point is to make the buyer feel as happy as possible through understanding his needs. When this is achieved, higher conversion naturally follows.
If you’re interesting in talking to us about UX, or any aspect of what we do, why not pop into our offices for a cuppa? We’re based in the north Laines of central Brighton.