“The goal of UX design in business is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”
As with any commercial exchange, the point is to make the buyer feel as happy as possible through understanding his needs. When this is achieved, higher conversion naturally follows.
If you’re interesting in talking to us about UX, or any aspect of what we do, why not pop into our offices for a cuppa? We’re based in the north Laines of central Brighton.