Many people design websites to generate money by including advertisements on their pages, without considering they can be off-putting. If you know how to lay out the ads correctly on each page, then your visitors are more likely to click on them. Continue on to the article below that will give you some great web design tips for advertising.
Use a Shared Server
When starting your own website, use a shared server or grid hosting package as opposed to the much more expensive dedicated hosting. Dedicated hosting can destroy your budget before you even get started, so go with the less expensive shared hosting when you begin so that your website starts out on the right foot.
Rely on known technology
Don’t force users to install strange BHOs. Many tech-savvy users won’t do it. Common offenders include unusual video players, images viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
About Us is one of your most key pages
Make sure that you include an “About Us” page on your site as you are designing it. Do not just add blocks of text that are boring to read – Jazz it up a bit! Provide background information, maybe include some photos of you as you work toward getting to the point where you are at today.
Videos lower bounce rates
It can be very beneficial to include a greeting video on your main page, but be sure that it does not auto-play. You want to be sure that your visitors are given the option to watch it. Some visitors may back right out of your site if you make it auto-play on their arrival.
CSS is King
Try to code using only CSS. We’re moving away from table-based sites to only CSS sites because of they’re reusable, accessible, and they can greatly reduce your file sizes. This allows you greater control of the appearance of your site. There are various CSS resources you can use, as knowing CSS is invaluable to web design.
Optimise your images
Optimize every image you use for the web. If you look through the Internet, you can find a lot of examples of images so large size-wise that they slow down the webpage’s load time. Make sure you have optimized each image you use. Save the image as a JPEG or GIF and aim for the file size to be somewhere between 5k and 20k.
Keep it Simple
Be sure that the content on your page isn’t overwhelming for guests when they come to your webpage. You don’t want to overload a page with a bunch of images or videos that can slow people’s computers down, you want people to enjoy the experience they have on your site, not the other way around.
As was discussed in the above article, many people create websites so they can advertise them in order to make a profit. But not all advertisements are the same, and you need to know how to strategically place them so your potential customers click on the ads. Apply the tips and tricks from this article so you can have more people clicking on your ads.