Barefoot is a digital marketing agency based in the heart of Brighton. We build and market websites for a number of exciting brands, offering our trademark blend of professional acumen, reliability and attention to detail. Our team is an eclectic bunch of savvy coders, marketing gurus, graphic design and content writers, making us a one stop shop for your success in the challenging world of online business. In additional with our sister website design firm in Lewes, East Sussex, we’re here to help you get the most out of your digital business.
Whether it’s high level organic SEO campaigns, creative content marketing to put your sites content where it counts, or social media strategy to build traffic from new sources, we’ve got you covered. We also offer search training for marketing teams, both on an in house basis and at our monthly public seminars. If it’s PPC you’re interested in, our dedicated PPC department prides itself on some of the most meticulous campaigns in the business, always focussing on the lowest possible cost per acquisition.
We’re living in exciting times, in which technology is informing more and more of our decisions: Barefoot offers support to businesses with the enormous challenge of positioning themselves in a global marketplace. Ten years ago, SEO was about little more than tweaking a few tags and making a few blog comments. These days, it requires tremendous hard work and skill to position a business for a competitive ranking phrase. With Google continually refining its algorithm, Barefoot remains committed to marketing websites within the webmaster guidelines laid out by the world’s largest search engine.1
Analytics and CRO
At Barefoot we believe gaining the rankings are only half the battle. Once that’s achieved we want to understand more about how users are interacting with your website. That means using analytics and the process of conversion rate optimisation to monitor user activity and learn where visitors are dropping out. Making money on the internet only begins with SEO. Testing and optimising existing user patterns to improve key performance indicators (KPIS) is the second part of the process. As a result, you’ll learn more about your customers, improve bounce rate, diminish exit rate and improve the overall time spent on the site. All of which will translate into revenue, as well as happy, satisfied customers.